Ditch the Gluten, Not the Roti: Why Choose Gluten-Free Atta?

For many, a meal isn’t complete without the comforting presence of a roti. But what if you’re one of the growing number of people who need to avoid gluten? Does that mean saying goodbye to this beloved staple? Absolutely not! Thanks to the rise of gluten-free alternatives, you can still enjoy your favourite Indian breads without compromising your dietary needs.

Keep reading to learn more about gluten-free atta (flour),  its benefits and how you can incorporate it into your everyday diet.

Understanding Gluten and Its Impact

Gluten, a protein found in wheat, barley, and rye, gives dough its elasticity and chewy texture. However, for individuals with celiac disease, gluten triggers an autoimmune response that damages the small intestine, leading to a range of uncomfortable and potentially serious health issues. Others may experience gluten sensitivity, which can manifest as bloating, digestive discomfort, fatigue, and even skin problems.

The Rise of Gluten-Free Atta

Enter gluten-free atta, a game-changer for those seeking a healthier and more inclusive approach to Indian cuisine. Made from a blend of gluten-free grains and flours like rice, sorghum, tapioca, and millet, gluten-free atta offers a safe and delicious alternative to traditional wheat-based atta flour.

Benefits of Gluten-Free Atta

Choosing gluten-free atta isn’t just about avoiding gluten; it comes with a host of additional benefits. Here are some of the surprising benefits of gluten-free atta that you probably didn’t know:

• Improved Digestion: Gluten-free atta is easier to digest, particularly for those with gluten sensitivities. This can lead to reduced bloating, gas, and other digestive discomforts.
• Increased Nutrient Intake: Many gluten-free atta blends are fortified with essential vitamins and minerals, boosting the nutritional value of your meals.
• Weight Management: Gluten-free atta can be lower in calories and carbohydrates compared to wheat atta, making it a helpful addition to a weight management plan.
• Enhanced Energy Levels: By eliminating gluten, you may experience increased energy levels and reduced fatigue, as your body no longer expends energy combating inflammation caused by gluten intolerance.
• Culinary Versatility: Don’t limit yourself to just rotis! Gluten-free atta can be used to make a variety of Indian breads like parathas, puris, and even cakes and biscuits.

Aashirvaad Gluten-Free Atta: A Trusted Choice

When it comes to choosing a gluten-free atta, quality and taste are paramount. Aashirvaad, a household name synonymous with quality, offers a fantastic gluten-free atta option. It is made with a carefully selected blend of Jowar Flour, Flaked Rice Flour, Ragi Flour, and Psyllium husk powder. Aashirvaad Gluten-Free Atta delivers the perfect texture and taste for your favourite Indian breads.

Here’s why Aashirvaad Gluten-Free Atta stands out:

• Superior Taste and Texture: Enjoy soft, fluffy rotis that are reminiscent of traditional wheat-based ones.
• Trusted Brand: Aashirvaad’s commitment to quality and taste extends to its gluten-free range, ensuring a product you can trust.
• Widely Available: Find Aashirvaad Gluten-Free Atta at major supermarkets and online retailers, making it a convenient choice.
• Affordable pricing: Aashirvaad Gluten-Free Atta comes for Rs 179 per kg, making it an affordable option for people who want to switch to gluten-free atta from regular atta.

Conclusion

Choosing gluten-free atta doesn’t mean compromising on taste or tradition. With Aashirvaad Gluten-Free Atta, you can enjoy the authentic flavours of Indian cuisine while prioritising your health and well-being. Head to the ITC online store today and experience the difference!

The ITC Online Store: Your One-Stop Shop for Aashirvaad Gluten-Free Atta

Looking for a hassle-free way to stock up on Aashirvaad Gluten-Free Atta and other pantry staples? Look no further than the ITC online store! Enjoy the convenience of doorstep delivery, competitive prices, and a wide selection of Aashirvaad products, all in one place.